Marketing: Planning And Strategy
- Topics:
- Marketing Strategy
- Tags:
- Marketing,
- Marketing Research,
- Strategy
- Source:
- George Mason University
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Overview: Strategy refers to the definitive action-plan drawn out by an organization towards accomplishing its long-term goals. It consists of a set of objectives, decision-making patterns, and policies. Organizations need to strategize for optimal utilization of resources. Marketing strategy is the coordination and control of the four Ps of marketing towards efficiently realizing the marketing goals. The four Ps of marketing are product, price, promotion, and place. The paper examines the dynamics and nuances of marketing planning and strategy development.
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Format: HTML | Size: 384KB | Date: Jan 2003 | Pages: 14
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