Undressing In Public: Harnessing The Power Of Web 2.0 To Rebuild Trust In Banking

Topics:
Business Consulting,
Commercial Banking,
Information Technology Strategy,
Strategic Analysis
Tags:
Bank,
Web,
Strategy,
Management,
Internet,
IBM Corp.,
Globalization,
Financial Services,
Banking,
Web 2.0
Source:
IBM

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Sponsored by
IBM

Overview: Banks have historically been trusted, valued members of the community, but globalization and new-age communications have combined to put distance between institution and customer. Rebuilding trust requires listening to customers and complete transparency. In a time of global financial turmoil, banks intent upon reconnecting with an increasingly diverse, fragmented and suspicious customer base should "Bare all" and use the varied and powerful tools of Web 2.0 at their disposal.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 191KB | Date: Nov 2008 | Pages: 16

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