Go Mobile, Grow: Should Mobile Internet Services Be The Next Big Growth Gamble For Mobile Device Makers?

Topics:
Business Consulting,
Information Technology Strategy,
Strategic Analysis
Tags:
Advertising & Promotion,
Marketing,
Mobile,
Mobile Device,
Mobile Internet
Source:
IBM

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Overview: Mobile Device Makers (MDMs), confronted by numerous challenges to growth and profitability, are looking to develop new avenues to expand their core device offerings. Based on a consumer survey by the IBM Institute for Business Value, they believe that the rapidly growing market for mobile Internet services may provide just the ticket to revitalize MDM growth and send them profitably into the next decade.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 311KB | Date: May 2008 | Pages: 20

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