The Strategic Agenda For Consumer Products Customer Management

Topics:
Business Consulting,
Strategic Analysis
Tags:
Branding,
Channel Management,
Consumer Products Company,
Customer Management,
Marketing
Source:
IBM

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Overview: Trade relationships are tremendously complex. They are characterized by shifting customer needs and growing polarization in the retail market, requiring greater agility and responsiveness on the part of consumer products companies. What new capabilities will retail customers demand of their suppliers? How will the dynamics of customer management need to change? Consumer products companies will need to elevate customer focus to the same level of importance as the consumer-focused dimensions of their organization and integrate the two to drive mutually beneficial trade relationships while maintaining strong brands.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 486KB | Date: Dec 2004 | Pages: 32

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