Winning In China's Mass Markets: New Business Models, New Operations For Profitable Growth

Topics:
Business Consulting,
Business Models,
Strategic Analysis
Tags:
Business Model,
China,
Management,
Sales,
Sales Strategy,
Strategy
Source:
IBM

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Overview: Foreign companies must alter their business models and operations to tap China's rapidly growing mass markets where scale matters and price is king. Prosperity outside of major coastal cities, an evolving middle class and fierce competition will drive more companies to develop innovative, low-cost business models to reach new markets and customers across diverse regions of China. Companies will need to transform key areas of their businesses - including sales channels, distribution, R&D, procurement and human resources - to capture this historic opportunity. This paper answers the questions which are high on the agenda of global executives as companies increasingly look to China to fuel growth in near future.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 365KB | Date: Feb 2007 | Pages: 28

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