Generic Business Level Strategies

Topics:
Strategic Analysis
Tags:
Business-level Strategy,
Management,
Ohio State University,
Strategy
Source:
Ohio State University

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Overview: Business-level strategy is the firm-specific strategy for gaining competitive advantage in the market. It outlines the methodologies of the organization for competing with rival firms in the market. Typical business-level strategies include cost leadership, differentiation, focused, and generic. This paper explores these strategies, offering insight into their benefits and risks.

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Format: HTML | Size: 105KB | Date: Jan 2003 | Pages: 24

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