Choosing A Market Area Using Porter's Five Forces Framework
- Topics:
- Strategic Analysis
- Source:
- Virginia Commonwealth University
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Overview: From the executive summary: ‘The paper examines the concept of strategy and discusses the sources of competitive advantage. According to Porter’s Model, competitive advantage can be attained from at least five general sources. The paper also discusses a popular method that is available for analyzing and deciding upon market entry or exit. An understanding of the components of market structure including market concentration, exit barriers, and product differentiation are presented. Markets may have high or low levels of interaction and homogeneity. They may also be easy or difficult to enter or exit. Porter's Five Forces Framework provides a template that can be used to evaluate the effect of rivals, potential substitutes, exit barriers, buyers, seller dependency, market information, and stages of market growth.’
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Format: HTML | Date: Jan 2003 | Pages: 1
