What Is Integrated Marketing Communications

Topics:
Marketing Strategy,
Strategy Formulation
Tags:
Integrated Marketing Communication,
Marketing,
Marketing Research,
Product Promotion,
Villanova University
Source:
Villanova University

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Overview: Product promotion involves informing, reminding, and persuading the consumers about a particular product or service. Integrated Marketing Communication (IMC) is the judicious and efficient use of the product promotional tools so that a universal, clear, and effective promotional message is communicated amongst the target audience. The IMC campaign entails designing campaign and communication strategies based on situation analysis and SWOT analysis of the organization. The paper examines issues involved in the IMC campaign.

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Format: HTML | Size: 288KB | Date: Jan 2003 | Pages: 17

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