Strategically Positioning The Farm Business

Topics:
Strategic Analysis
Tags:
Branding,
Swot analysis,
Strategy,
Strategic Planning,
Positioning,
Organization,
Marketing Research,
Marketing,
Management,
University Of Minnesota
Source:
Regents of the University of Minnesota

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Overview: The Strengths, Weaknesses, Opportunities, and threats (SWOT) Analysis is an analytical framework that helps an organization in identifying its inherent strengths and weaknesses and the opportunities and threats prevalent in the external environment of the organization. Strategic planning is the assessment of environmental factors affecting the organization and accordingly planning for the implementation of the firm’s strategy. By conducting the SWOT Analysis, the organization can indulge in strategic planning and ascertain its position vis-à-vis the competition. The paper examines the strategic positioning process in context of the farm business.

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Format: HTML | Size: 56KB | Date: Jan 2003 | Pages: 24

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