What Revenue Should You Bet On?

Topics:
Strategic Analysis
Tags:
Ansoff Matrix,
MarketingProfs,
Revenue
Source:
MarketingProfs

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Overview: An efficient business plan is imperative for the perennial growth of business. Such a plan should analyze the strategic fit between existing products and markets. Based on the study, suitable growth strategies should be designed and executed. The Ansoff Matrix is an effective tool to study the aforesaid strategic fit. The paper examines the Ansoff Matrix framework.

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Format: HTML | Date: Aug 2003 | Pages: 1

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