Porter’s Five Forces

Topics:
Strategic Analysis
Tags:
California State University,
Force,
Industry,
Management,
Porter Five Forces,
Strategy
Source:
California State University, Northridge

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Overview: From the executive summary: ‘A competitive strategy must meet the opportunities and threats inherent in the external environment; it should be based on an understanding of industry and economic change. Porter identifies five forces that shape every industry and which determine the intensity and direction of competition and therefore the profitability of an industry. The objective of strategic planning is to modify these competitive forces such that the organization’s position is improved. Management can then decide, based on the information given by the Five Forces model, how to influence or to exploit industry characteristics.’ The paper examines Porter’s Five Forces Analysis and discusses each of the five forces.

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Format: WORD | Size: 26KB | Date: Jan 2003 | Pages: 4

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