SWOT: The Analysis Of Strengths, Weaknesses, Opportunities, & Threats

Topics:
Strategic Analysis
Tags:
Analysis,
Marketing,
Marketing Research,
Swot analysis
Source:
Colorado State University

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Overview: The Strengths, Weaknesses, Opportunities, and threats (SWOT) Analysis is an analytical framework that helps an organization in identifying its inherent strengths and weaknesses and the opportunities and threats prevalent in the external environment of the organization. The SWOT Analysis enables the organization to leverage its strength in exploiting the opportunities and negate its threats. It helps in the strategic planning process and in developing the marketing strategy for the firm. The paper examines the benefits and effects of SWOT Analysis to organizations.

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Format: HTML | Size: 208KB | Date: Jan 2003 | Pages: 21

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