The Marketing Plan
- Topics:
- Strategic Analysis
- Source:
- Lamer Gray
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Overview: The marketing plan is a blueprint of action plan for undertaking the marketing activities in an organization. The components of the marketing plan consist of conducting the Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis, formulating marketing goals and objectives, designing marketing strategies, implementing the strategies, and control. The paper examines the different aspects of the marketing plan and discusses its different components.
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Format: PDF | Size: 287KB | Date: Jan 2003 | Pages: 34
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