Components Of A Marketing Plan

Topics:
Strategic Analysis
Tags:
Marketing,
Marketing Plan,
Marketing Research,
Palo Alto Software
Source:
Palo Alto Software

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Overview: A comprehensive marketing plan is an effective tool to guide the organizational strategy. The components of the marketing plan consist of conducting the Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis, formulating marketing goals and objectives, designing marketing strategies, implementing the strategies, and control. The paper examines the different components of the marketing plan.

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Format: PDF | Size: 150KB | Date: Jan 2003 | Pages: 5

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