The TOWS Matrix - A Tool For Situational Analysis

Topics:
Strategic Analysis
Tags:
Analysis,
Government,
Management,
Strategic Planning,
Strategy,
Tool,
University Of San Francisco
Source:
University of San Francisco

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Overview: From the executive summary: ‘The paper has two main purposes. One is to review general considerations in strategic planning and the second to introduce the TOWS Matrix for matching the environmental threats and opportunities with the company's weaknesses and especially its strengths. These factors per se are not new; what is new is systematically identifying relationships between these factors and basing strategies on them. There is little doubt that strategic planning will gain greater prominence in the future. Any organization, whether military, product oriented, service-oriented or even government, to remain effective, must use a rational approach toward anticipating, responding to, and altering the future environment.’

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Format: PDF | Size: 108KB | Date: Jan 2003 | Pages: 19

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