The CRM Process: Its Measurement And Impact On Performance

Topics:
Account Management,
Assessment
Tags:
Advertising & Promotion,
Strategy,
Software,
Performance,
Marketing,
Enterprise Software,
Customer Relationship Management Strategy,
Customer Relationship Management (CRM),
CRM,
University Of Houston
Source:
The University of Houston

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Overview: Customer Relationship Management (CRM) is a strategy of perennially interacting with existing customers to assess the changes in their likes and dislikes. In today?s era of intense competition in the business realm, CRM forms an effective strategy to deliver some additional value to the customer. This ensures customer loyalty and retention. An efficient CRM strategy is imperative for long-term success of the business enterprise. The paper discusses the CRM process and its various dimensions. The relationship between organizational performance and CRM process is also explored.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 466KB | Date: Jan 2004 | Pages: 35

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