Sales Forecasting As A Knowledge Management Process
- Topics:
- Assessment
- Tags:
- Business Intelligence,
- Software,
- Sales Strategy,
- Sales Forecasting,
- Sales Force Management,
- Sales,
- Management,
- Knowledge Management,
- Knowledge,
- Institute Of Business Forecasting,
- ...
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Overview: From the executive summary: ‘While knowledge management is growing buzzword in business, very little attention has been paid to knowledge management within the context of sales forecasting. Such attention is warranted given that sales forecasting is predicated on ‘company knowledge’ or ‘company intelligence.’ In fact, sales forecasting, from both a theoretical and practical perspective, is inherently a company intelligence management process.’ The paper examines this issue.
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Format: PDF | Size: 237KB | Date: Jan 2001 | Pages: 4
