Sales Promotions

Topics:
Assessment
Tags:
Sales,
Sales Force Management,
Sales Promotion,
Sales Strategy,
Villanova University
Source:
Villanova University

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Overview: Sales promotion is an activity wherein prospective customers are invited to try out a newly launched product or service. It involves offering an incentive for the same. Sales promotion facilitates the generation of sales quickly. It is a strategy that operates on the principle of persuasion. It involves persuading an individual to try out a product through some inducement. The paper examines the dynamics of sales promotion and discusses some related issues.

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Format: HTML | Size: 486KB | Date: Jan 2003 | Pages: 25

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