The Effect Of Word Of Mouth On Sales: Online Book Reviews

Topics:
Assessment
Tags:
Internet,
Software,
Social Science Electronic Publishing Inc.,
Sales Strategy,
Sales Force Management,
Sales,
Office Suites,
Microsoft Word,
Microsoft Office,
Word Processors
Source:
Social Science Electronic Publishing

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Overview: From the executive summary: ‘The creation of online consumer communities to provide product reviews and advice has been touted as an important, albeit somewhat expensive component of Internet retail strategies. The paper examines the reviewer behavior at two popular Internet sites and examines the effect of consumer reviews on firms' sales. The study uses publicl

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Format: PDF | Size: 417KB | Date: Aug 2003 | Pages: 35

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