Sales Forecasts For Existing Consumer Products And Services: Do Purchase Intentions Contribute To Accuracy?
- Topics:
- Assessment
- Source:
- Knowledge@Wharton
FREE Registration is required
Overview: From the executive summary: ‘Purchase intentions are routinely used to forecast sales of existing products and services. While past studies have shown that intentions are predictive of sales, they have only examined the absolute accuracy of intentions, not their accuracy relative to other forecasting methods. For example, no research has been able to demonstrate that intentions-based forecasts can improve upon a simple extrapolation of past sales trends. The paper examines the relative accuracy of four methods that forecast sales from purchase intentions.’
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 185KB | Date: Apr 2000 | Pages: 22
People who downloaded this item also downloaded
 |
Creating A Sales Plan |
|
Creating A Sales Forecast: Follow These Tips To Learn How To Develop Sales Projections For Your Business Plan |
