Sales Promotion

Topics:
Assessment
Tags:
Incentive,
Sales,
Sales Force Management,
Sales Promotion,
Sales Strategy,
San Jose State University
Source:
San Jose State University

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Overview: Sales promotion is an activity wherein prospective customers are invited to try out a newly launched product or service. It involves offering an incentive for the same. The incentive can be of two types viz. price reduction and non-monetary incentive like running contest or slogan writing. The paper examines the mechanism of sales promotion.

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Format: PowerPoint | Size: 32KB | Date: Jan 2003 | Pages: 11

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