2003 Email Metrics Survey: 2,327 Marketers Report Opens & Clicks Still Strong Despite Spam
- Topics:
- Direct Marketing
- Tags:
- Click,
- E-mail,
- MarketingSherpa,
- Online Communications,
- Survey
- Source:
- MarketingSherpa
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Overview: We don't want to see one more media mention or discussion group query about the so-called "death of email advertising." Because, guess what? According to 2,327 marketers in-the-field who reported their data in last week's MarketingSherpa Email Metrics Survey, email is not dead yet. Not even close to dying. (Not even coughing a little.) In fact, o Only 6% of marketers say their open rates for house lists have "decreased significantly", while 15% say they've actually "increased significantly". o Just 5% of marketers say their click rates for links sent to house lists have decreased, while 18% say clicks have increased. o The majority of marketers who track rented list performance say that they have seen "not a big change" in both opens and clicks over the past 12 months.
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Format: HTML | Date: May 2004 | Pages: 1
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