External Analysis: The Identification Of Industry Opportunities And Threats
- Topics:
- Strategic Analysis
- Source:
- Temple University
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Overview: Intense competition between rival firms marks the external environment of an organization. The external analysis enables the firm to obtain a clear picture of the threats and opportunities prevalent in the firm’s external environment. Having done this, the firm can devise suitable strategies to exploit the opportunities and negate the threats. The paper examines issues involved in conducting the external analysis and discusses Porter’s Five Forces Model for the same. The PEST Analysis for examining external environment is also discussed. In PEST Analysis the impact of polity, economy, society, and technology on the organization is studied.
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Format: HTML | Size: 549KB | Date: Jan 2003 | Pages: 38






