Key Account Management: Marketing And Sales Excellence

Topics:
Account Management
Tags:
Account Management,
Derby Management,
Marketing,
Sales,
Sales Channel,
Sales Force Management,
Sales Strategy
Source:
Derby Management

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Overview: In sales parlance, account refers to a client being managed by a sales agency. Account management involves active interactions with the customers with a view to analyze their changing tastes and preferences. The responsibilities of a key account manager include initiation of the account, setting objectives, and planning strategy. The paper examines various processes and issues involved in key account management.

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Format: HTML | Size: 216KB | Date: Jan 2003 | Pages: 40

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