Apply Customer Value Analytics To Boost Your Stock Price
- Topics:
- Strategic Management Tools
- Tags:
- Acorn Systems,
- Stock,
- Shareholder,
- Managerial Accounting,
- Lender,
- Financial Accounting,
- Finance,
- Economic Value-Added Analysis,
- Customer,
- Analytics,
- ...
- Source:
- Acorn Systems
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Overview: From the executive summary: ‘Lenders, shareholders, and customers provide the money to fund organizational operations. Each of them has a different objective in doing so. While lenders and shareholders seek a risk-adjusted return on capital, customers seek the value-added delivery of products and/or execution of services. Therefore, it is only customers who fund operations over the long-term and in doing so provide the return on capital to lenders and shareholders. In order for a corporation to meet its obligations to lenders and shareholders, it must first create real or perceived value in the eyes of customers. A Customer Value Analytics (CVU) capability is designed to extend the general ledger into a process oriented view of financial information, which is grounded in customer and operational information’. The paper discusses CVU. The concept of Economic Value Added (EVA) to assess organizational performance is also discussed.
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Format: PDF | Size: 252KB | Date: Mar 2004 | Pages: 8
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