Marketing Products And Services

Topics:
Global Sales
Tags:
Branding,
International Marketing,
Marketing,
Marketing Research,
University Of New Mexico
Source:
University of New Mexico

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Overview: Today’s era of globalization has seen the emergence of the ‘global’ corporation. The reasons for going ‘global’ include wide reach and economies of scale. International marketing involves coordinating the firm’s marketing activities in more than one nation. Recent years have seen companies focus more and more on ‘global’ branding. This is to ensure their product’s acceptability among global audience and, thereby, facilitate in international marketing. The paper examines issues involved in marketing products and services on a ‘global’ scale and discusses ‘global’ branding.

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Format: HTML | Size: 117KB | Date: Jan 2003 | Pages: 19

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