Business Customs In Global Marketing

Topics:
Global Sales
Tags:
Globalization,
Management,
Marketing,
Marketing Research,
Strategy,
Villanova University
Source:
Villanova University

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Overview: Today’s era of globalization has seen the emergence of the ‘global’ corporation. The reasons for going ‘global’ include wide reach and economies of scale. International marketing involves coordinating the firm’s marketing activities in more than one nation. One of the most important aspects of global marketing is the issue of adaptation of business practices to the cultures and traditions prevalent in different regions. The paper examines these issues. Japanese and American business styles and individual lifestyles are also discussed.

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Format: HTML | Size: 148KB | Date: Jan 2003 | Pages: 16

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