What Is Marketing?

Topics:
Global Sales
Tags:
California State Polytechnic University,
International Marketing,
Marketing,
Marketing Research
Source:
California State Polytechnic University, Pomona

FREE Registration is required

Overview: The ‘global’ corporation has its business operations spread in multiple locations across the globe. International marketing involves coordinating the firm’s marketing activities in more than one nation. Adaptation to the environmental differences from one country to another is the key to successful international marketing. The paper examines issues involved in international marketing. Different approaches to international marketing are also discussed.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 120KB | Date: Jan 2003 | Pages: 14

People who downloaded this item also downloaded

White Paper Developing Global Marketing Strategy
White Paper "Deciding to Go International"
White Paper What Is Marketing
Presentation The International Marketing Plan And Entry Mode Selection
Presentation International Strategy

Top results from Global Sales

White Paper Podcast: Globalization Challenges and Opportunities: A Conversation with The Boston Consulting Group's Hal Sirkin
White Paper Globalization, Minima Moralia, And The Responsibilities Of Multinational Companies
White Paper Selling Internationally on Open Account
White Paper Selling Overseas: Your Credit Management Technique Can Determine Whether You Sink or Swim
White Paper Global Sales Compensation

» View all Global Sales listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).