Country Manager: International Marketing Simulation

Topics:
Global Sales
Tags:
International Marketing,
Marketing,
Marketing Research,
Villanova University
Source:
Villanova University

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Overview: Recent years have seen the emergence of ‘global’ corporations in a big way. These companies have business operations in multiple locations across the globe. Managing ‘global’ companies require consideration of certain factors and issues. The paper sheds light on these issues and factors by considering a hypothetical example of a toothpaste company expanding its operations to Latin America.

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Format: HTML | Size: 233KB | Date: Jan 2003 | Pages: 14

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