Foreign Market Entry

Topics:
Global Sales
Tags:
Marketing,
Marketing Research,
Villanova University
Source:
Villanova University

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Overview: The boundary-less business world of today has seen organizations operating from multiple locations across the globe. While expanding business operations, an organization has to consider several factors. One of them is the choice of the mode of entry into foreign markets. Some foreign market entry modes include licensing, franchising, and exporting. The paper examines various foreign market entry modes and discusses global marketing management.

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Format: HTML | Size: 184KB | Date: Jan 2003 | Pages: 13

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