Competitive Analysis And Marketing Strategy: A Review
- Topics:
- Strategic Analysis
- Source:
- University of Texas
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Overview: The forces such as threat of new entrants, threat of substitute products, bargaining power of suppliers, and bargaining power of customers help in fuelling the competitive rivalry between firms. To gain competitive advantage, it is imperative for the organization to conduct a competitive analysis wherein the moves and strategies adopted by rival firms are carefully studied. Such analysis helps to ascertain the position of the organization in the industry environment vis-à-vis the competing firms. The paper examines the competitive environment and discusses competitive analysis.
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Format: HTML | Size: 51KB | Date: Jan 2003 | Pages: 8
