External Considerations In Marketing

Topics:
Strategic Analysis
Tags:
Business Analysis,
Competitive Advantage,
Environment,
John Wiley & Sons Inc.,
Marketing
Source:
John Wiley & Sons

FREE Registration is required

Overview: The external environment of a firm consists of the moves and counter moves executed by its competitors. Competitive advantage of the firm is measured by how much more value the firm is able to provide to its customers as compared to its rival firms. In order to gain sustainable competitive advantage, the firm has to identify and exploit strategic opportunities prevalent in its external environment. Business analysis consists of studying the components of the firm’s macro environment and accordingly gauging the opportunities for firm’s growth. The paper examines the dynamics of the external environment and discusses its effects on strategic marketing planning.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 2,560KB | Date: Jan 2003 | Pages: 34

People who downloaded this item also downloaded

White Paper 2009 Industry Outlook: Retail
White Paper The Five Characters And Categories Of Effective Marketing Intelligence
White Paper How A Clear Vision And Mission Leads To More Profits
White Paper The Marketing Research Challenge
White Paper The Marketing Plan

Top results from Strategic Analysis

Download Deduplication Calculator
Webcast On Demand Webcast: A Smarter way to Successful SOA - Information as a trusted strategic asset
White Paper Increasing Energy Efficiency with x86 Servers
White Paper Peppers & Rogers - Sales and Marketing: The New Power Couple
White Paper Top 10 Ways to Increase IT ROI Without Adding Staff

» View all Strategic Analysis listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).