Positioning For The Future Profitability For Today

Topics:
Strategic Analysis
Tags:
Branding,
Industry Analysis,
Marketing,
Organization,
Positioning,
Texas Tech University
Source:
Texas Tech University

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Overview: Strategic moves and counter moves of competitors mark the external environment of an organization. In order to survive and stay afloat, the organization needs to have a competitive edge over its competitors. It is imperative for the organization to conduct the industry analysis wherein the moves and counter moves of the competing firms are studied. Such analysis also helps to ascertain the position of the organization vis-à-vis the competing firms and chalk out the business plan strategy. This helps in ascertaining the organizational profitability and future positioning. The paper examines these views and discusses some tools for conducting industry analysis.

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Format: HTML | Size: 307KB | Date: Jan 2003 | Pages: 33

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