SWOT Analysis

Topics:
Strategic Analysis
Tags:
Gonzaga University,
Marketing,
Marketing Research,
Swot analysis
Source:
Gonzaga University

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Overview: The Strengths, Opportunities, Weaknesses, and Threats (SWOT) analysis is a tool to identify the strengths, weaknesses, opportunities, and threats in context of an organization. To gain a sustainable competitive advantage in the market, an organization needs to leverage its inherent strengths towards exploiting the opportunities present in its external environment. Thus, SWOT proves to be an effective tool for the organization in gaining competitive advantage. The paper examines SWOT tool and discusses some related issues.

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Format: HTML | Size: 773KB | Date: Jan 2003 | Pages: 38

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