Foundations Of Strategic Marketing Management

Topics:
Strategic Analysis
Tags:
Management,
Marketing,
Marketing Management,
Marketing Research,
Strategic Management,
Strategy,
Villanova University
Source:
Villanova University

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Overview: Strategy of an organization is the roadmap towards attainment of its long term goals and objectives. Strategic management is the process of operationalization of the firm’s strategy. Strategic marketing management involves implementing the principles of strategic management in the context of marketing function in the organization. It consists of strategies relating to market penetration, market development, product development, and marketing mix. The paper examines organizational strategy and discusses the formulation and implementation of the strategic marketing framework.

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Format: HTML | Size: 290KB | Date: Jan 2003 | Pages: 38

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