Measuring Strengths And Weaknesses

Topics:
Strategic Analysis
Tags:
Marketing,
Marketing Research,
Swot analysis,
University Of West Georgia
Source:
University of West Georgia

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Overview: The Strengths, Opportunities, Weaknesses, and Threats (SWOT) is a tool to identify the strengths, weaknesses, opportunities, and threats in context of an organization. Environmental scanning involves studying and interpreting the trends and opportunities prevailing in the general environment of the organization. The SWOT tool and environmental scanning helps in devising suitable strategies to enable the organization in gaining sustainable competitive advantage in the market. The paper examines issues involved in SWOT analysis and environmental scanning.

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Format: HTML | Size: 92KB | Date: Jan 2003 | Pages: 30

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