Sustainable Competitive Advantage
- Topics:
- Strategic Management Tools
- Tags:
- Competitive Advantage,
- Management,
- Strategy
- Source:
- DePaul University
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Overview: Competitive advantage is an important concept of strategic management. It defines the ‘uniqueness’ of an organization vis-à-vis its competitors. Competitive strategy of the organization is the roadmap towards gaining competitive advantage. The strategy by which the sustainable competitive advantage is gained is known as business level strategy of the organization. The internal resources and capabilities of the organization that are a source of competitive advantage over rival firms are collectively known as the core competency of the organization. Core competency plays an important role in operationalizing the business level strategy of the organization. The paper discusses dynamics of competitive advantage.
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Format: HTML | Size: 169KB | Date: Jan 2003 | Pages: 20
