Understanding The Environment And The Competition
- Topics:
- Strategic Analysis
- Source:
- University of West Georgia
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Overview: An organization operates in an external and an internal environment. The organization judiciously uses the factors present in its external and internal environments to its advantage. This enables the organization to gain a sustainable competitive advantage in the market wherein it is able to deliver more ‘value’ to the customers as compared to other competing firms. In order to that, the organization has to identify and exploit strategic opportunities prevalent in its external environment. Business analysis consists of studying the components of the organization’s macro environment and accordingly gauging the opportunities for organization’s growth. The aforesaid components include demographic scenario, socio-cultural scenario, and economic scenario. The paper examines these issues.
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Format: HTML | Size: 277KB | Date: Jan 2003 | Pages: 23
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