Competitive Strategy

Topics:
Strategic Analysis
Tags:
Competitive Advantage,
Competitive Strategy,
Management,
Marketing,
Marketing Research,
Strategy,
University Of Montana
Source:
University of Montana

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Overview: Competitive advantage is the measure of a firm?s competencies and performance against the factors prevailing in the firm?s external environment. Competitive strategy is all about identifying and exploiting opportunities to gain competitive advantage. Mergers, acquisition, and diversification are some corporate strategies that can help gain competitive advantage. The paper examines various aspects of the competitive strategy and discusses some corporate strategies towards gaining sustainable competitive advantage.

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Format: HTML | Size: 2,632KB | Date: Jan 2003 | Pages: 126

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