Sustaining Competitive Advantage

Topics:
Strategic Management Tools
Tags:
Competitive Advantage,
Management,
Strategy
Source:
University of Florida

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Overview: Competitive advantage is an important concept of strategic management. It defines the ‘uniqueness’ of an organization vis-à-vis its competitors. When the organization achieves a higher rate of return than its competitors, it is said to have gained the competitive advantage. For gaining sustainable competitive advantage, a firm has to optimally utilize its internal resources and capabilities to exploit external opportunities. At the same time, gauging the external threats is also important for the firm. The paper examines issues involved in gaining sustainable competitive advantage.

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Format: HTML | Size: 79KB | Date: Jan 2003 | Pages: 9

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