Strategic Positioning For Competitive Advantage

Topics:
Strategic Management Tools
Tags:
Competitive Advantage,
Management,
Positioning,
Strategy,
University Of Florida
Source:
University of Florida

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Overview: Competitive advantage of a firm is measured by how much more value the firm is able to provide to its customers as compared to its rival firms. The prime aim of an organization is to clearly differentiate its offering from that of its competitor towards gaining sustainable competitive advantage. The paper examines issues involved in strategic positioning for gaining competitive advantage and value creation.

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Format: HTML | Size: 163KB | Date: Jan 2003 | Pages: 34

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