Industry Analysis
- Topics:
- Strategic Analysis
- Source:
- University of Florida
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Overview: Strategic moves and counter moves of competitors mark the external environment of an organization. In order to survive and stay afloat, the organization needs to have a competitive edge over its competitors. It is imperative for the organization to conduct the industry analysis wherein the moves and counter moves of the competing firms are studied. Such analysis also helps to ascertain the position of the organization vis-à-vis the competing firms and chalk out the business plan strategy. The paper examines the issues involved in conducting the industry analysis and discusses some strategies for reducing competitive rivalry between firms.
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Format: HTML | Size: 61KB | Date: Jan 2003 | Pages: 11






