Business-Level Strategy
- Topics:
- Strategic Analysis
- Source:
- Thomson
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Overview: An organization operates in an external and an internal environment. The organization judiciously uses the factors present in its external and internal environments to its advantage. This enables the organization to gain a sustainable competitive advantage in the market wherein it is able to deliver more ‘value’ to the customers as compared to other competing firms. The strategy by which the sustainable competitive advantage is gained is known as business level strategy of the organization. The internal resources and capabilities of the organization that are a source of competitive advantage over rival firms are collectively known as the core competency of the organization. Core competency plays an important role in operationalizing the business level strategy of the organization. The paper examines the dynamics of business level strategy.
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Format: HTML | Size: 487KB | Date: Jan 2003 | Pages: 46
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