Business-Level Strategy: How Do We Compete?
- Topics:
- Strategic Analysis
- Source:
- University of Kentucky
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Overview: Strategy of an organization is the roadmap towards attainment of its long term goals and objectives. Organizational strategy consists of planning, organizing, execution, and control activities. Business level strategy is the firm specific strategy that facilitates in gaining competitive advantage in the market. The business level strategy of the organization outlines the methodologies of the organization regarding competing with rival firms in the market. The paper examines issues involved in business level strategy and discusses the operationalization of the same.
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Format: HTML | Size: 209KB | Date: Jan 2003 | Pages: 26
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