Competitive Strategy

Topics:
Strategic Analysis
Tags:
California State University,
Competitive Advantage,
Competitive Strategy,
Management,
Marketing,
Marketing Research,
Strategy
Source:
California State University, Northridge

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Overview: Competitive strategy of the firm is the roadmap towards gaining sustainable competitive advantage by the firm. Competitive advantage is the measure of a firm’s competencies and performance against the factors prevailing in the firm’s external environment. Gaining competitive advantage entails a set of specialized skills, assets, and capabilities for the organization. The paper examines different aspects of competitive strategy and discusses issues involved in the same.

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Format: HTML | Size: 121KB | Date: Jan 2003 | Pages: 17

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