Integrated Brand Communications

Topics:
Marketing Communications
Tags:
Brand,
Branding,
Integrated Marketing Communication,
Interbrand,
Marketing,
Marketing Research
Source:
Interbrand

FREE Registration is required

Overview: Integrated Marketing Communication (IMC) is the judicious and efficient use of the product promotional tools so that a universal, clear, and effective promotional message is communicated amongst the target audience. A brand is an assortment of unique values and attributes that a particular product or service promises to deliver to its consumers. It is the pursuit of differentiated advantage for the particular product or service. It requires painstaking communication effort over time to build and sustain a brand. The paper examines the role of IMC towards brand building.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2003 | Pages: 4

People who downloaded this item also downloaded

White Paper Integrated Marketing Communication (IMC) and Brand Identity as Critical Components of Brand Equity Strategy
White Paper The Brand Capability Value of Integrated Marketing Communication (IMC)
White Paper Integrated Brand Communications - A Powerful New Paradigm
White Paper You Call That Integrated Marketing Communications?
White Paper Integrated Marketing Communication

Top results from Marketing Communications

White Paper Microsoft Exchange Server 2007 Performance on VMware vSphere 4
White Paper Create new value from System z assets, reduce costs with Web technology
White Paper Data Warehousing with DB2 for System z
Download Technical On Demand Teleconference: Managing large objects in a DB2 for z/OS environment - tips and techniques
Case Study Pfizer Australia - CRM Package Boosts Tendering Capabilities for Pharmaceuticals Distributor

» View all Marketing Communications listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).