Integrated Marketing Communications

Topics:
Marketing Communications
Tags:
Corporate Communications,
Sales Strategy,
Sales Force Management,
Sales,
Public Relations,
Product Promotion,
Marketing Research,
Marketing,
Integrated Marketing Communication,
Western Illinois University
Source:
Western Illinois University

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Overview: Product promotion is the process of disseminating product related information amongst the target audience with the objective of influencing their purchase decision. The various promotional tools involved in product promotion comprise the promotional mix of an organization. They include advertising, personal selling, sales promotion, and public relations. The paper examines the communication process and discusses the role of promotion in marketing.

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Format: HTML | Size: 437KB | Date: Jan 2003 | Pages: 13

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