Promotion = 1 Of The 4 P’s
- Topics:
- Marketing Communications
- Tags:
- Corporate Communications,
- Sales Force Management,
- Sales,
- Public Relations,
- Promotion,
- Product Promotion,
- McGraw-Hill Companies,
- Marketing Research,
- Marketing,
- Sales Strategy
- Source:
- McGraw-Hill Companies
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Overview: Product promotion involves informing, reminding, and persuading the consumers about a particular product or service. The various promotional tools involved in product promotion comprise the promotional mix of an organization. They include advertising, personal selling, sales promotion, and public relations. Integrated Marketing Communication (IMC) is the coordinated and focused effort towards ensuring the propagated promotional message is universal, clear, and forceful. The paper examines the dynamics of promotion.
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Format: HTML | Size: 372KB | Date: Jan 2003 | Pages: 13
