Organization Is The Foundation Of IMC

Topics:
Marketing Communications
Tags:
Integrated Marketing Communication,
Marketing,
Marketing Research,
McGraw-Hill Companies
Source:
McGraw-Hill Companies

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Overview: Integrated Marketing Communication (IMC) is the judicious and efficient use of the product promotional tools so that a universal, clear, and effective promotional message is communicated amongst the target audience. IMC involves the dynamics between the entities of organization, agencies, and media. The customers are at the center of IMC planning. The paper examines the aforesaid dynamics.

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Format: HTML | Size: 175KB | Date: Jan 2003 | Pages: 18

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