Pr Energizes Downstream Sales And Distribution Channels

Topics:
Marketing Communications
Tags:
Corporate Communications,
Gibbs & Soell,
Marketing,
Pr,
Public Relations,
Relationship,
Sales,
Sales Force Management,
Sales Strategy
Source:
Gibbs & Soell

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Overview: From the executive summary: ‘Relationships that impact a company’s business extend in every direction, to customers, trade organizations, regulators, opposition groups, communities and the media. Beyond influencing these external audiences, public relations can also energize relationships all the way down the sales and distribution chain’. The paper examines this issue.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 809KB | Date: Jan 2003 | Pages: 2

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